Sure, the boys could do blooze and decibels better than almost anyone out there in the 1970s. But, heavy metal? Hardly.
If anything, they had a strong affection for early, fun rock and roll--Little Richard, The Monotones, Jerry Lee Lewis, et al. (I'll have to look this up, but I think maybe they even did a song about the subject.) I think that influence is pretty apparent on Houses of the Holy's "The Ocean"--a tribute to their fans in which lyricist/lead vocalist/golden god Robert Plant likens the roaring sea of people at their concerts to an ocean.
The whole song is done with a wink and smile. There's John Bonham's barely audible chant at the beginning ("We done 4 [takes] already, but now we're steady, and then they went 1, 2, 3, 4...") before he and John Paul Jones trick you into thinking the song's in 4/4 before shifting to 7/8, just to fuck up your footwork. There's Jimmy Page's little oooooh's on guitar that sound like a reenactment of a nubile groupie getting frisky with a mud shark. And then there's Plant's a cappella lala-ing through the bridge, like he's about to teach us the letter of the day with Grover and Cookie Monster, just before everything abruptly shifts to a 50s-style doo-wop groove.
It's weird, wacky stuff. And no one else could pull it off as gloriously and seamlessly as this band.
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