(Side note: the writers of "You've Lost That Lovin' Feelin'," Barry Mann and Cynthia Weil, were working on their own followup song, "(You're My) Soul & Inspiration," but felt it was shaping up to be too similar to the former. So they pushed to shelve it. Spector vehemently disagreed, which led to Mann and Weil being ousted and King and Goffin being brought in to replace them. Later, when The Righteous Brothers had gotten their fill of Phil and jumped ship, they went back to Mann and Weil and convinced them to finish writing "Soul & Inspiration," which the group turned into their second #1 single in 1966.)
Production-wise, Spector uses practically the same instrumentation and "Wall of Sound" techniques on both songs: multiple instruments simultaneously playing the same lines, tons of echo and reverb, sentimental strings with orchestral tympani percussion, and angelic backing vocals.
Performance-wise, Bill Medley lets his soulful baritone float over the lush instrumentation, transmitting every verse as if his whole life depended on it. And Bobby Hatfield is no slouch either, even though you only hear his distinctive tenor briefly toward the end of the song. (Again, not that different from its predecessor.)
The biggest difference is the breakdown after the second chorus. Yes, "You've Lost that Lovin' Feelin'" also has a breakdown after the second chorus—a little song within a song that takes you to another place for a minute or so. But there's something a little more real, a little more soulful about the breakdown in "Just Once in My Life." Lyrically, it's not so much a plea for a lover to rekindle a dwindling flame; it's a plea from a financially and emotionally broken man, asking his woman not to give up on him as a human being. It's a subtle difference. But it's what makes "Just Once in My Life" a song about personal triumphs and not just love turned cold.
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