Our professor was discussing how to write effective commercials. Specifically, he was trying to instill in us that we didn't have to beat people over the head with a product name every 5 seconds. (A skill that some of us were better at than others.) Anyway, he was showing us a reel of commercials, where each spot was more about telling a story or conveying the feeling of a brand rather than pushing a product. There was this one spot for perfume (a quick Google search reminded me that it was a commercial for Chanel No. 5, circa 1987) that had "My Baby Just Cares for Me" playing over cinematic shots of a model zipping through the desert in a sports car. Of course, I didn't give a rip about the perfume or the model with her big-ass 80s shoulder pads; I just wanted to know what that song was.
After lecture, I marched down to Franklin Street to the former Schoolkids Records, recounted what I could of the lyrics to the Goth girl behind the counter, and watched the immediate look of recognition spread across her heavily-pierced yet sweet face.
"That's Nina Simone. Oh, I love Nina Simone!" She was practically giddy.
So that's how I ended up with a CD of Simone's 1958 album Little Girl Blue (which got lost/stolen somewhere along the way) and became a life-long fan of the Tryon, NC-born artist.
The song itself dates to 1930. It was penned by lyricist Gus Khan and melodist Walter Donaldson (the duo behind other hit songs of the 20s/30s, like "Carolina in the Morning," "Yes, Sir, That's My Baby," and "Makin' Whoopee") for the Eddie Cantor movie-musical, Whoopee! A search of the Cantor version on the Web will bring up a scene from Whoopee! of the actor/singer in blackface, doing a soft-shoe while singing the number to a crowd of onlookers. Not going to mince words: it's revolting. That's why I'm not posting a link.
But leave it to Simone to take something like that and completely reshape and own it. Not only does she completely rework the melody and rhythms into a sleek, jazzy display of her virtuosity (she was as expressive a pianist as she was a vocalist), she revises the lyrics to fit the new context, too. It's a 3-minute masterpiece.
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